SALES

Record a personalized Loom recap when a deal moves to Demo Done

When a HubSpot opportunity moves into the post-demo stage, this prompts a rep to record a tailored Loom recap and emails it to the buyer with the deal's specific next steps.

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerHubSpot deal moves to Demo Done stageHubSpotHubSpot
  • ActionFetch deal, contact, and demo notesHubSpotHubSpot
  • ActionCreate Loom recording with auto outlineLoomLoom
  • ActionCapture published Loom share linkLoomLoom
  • OutputEmail recap to buyer and log to dealGmailGmail

What it does

This workflow turns a HubSpot deal stage change into a structured, personalized follow-up. The moment an opportunity reaches your "Demo Done" stage, it gathers the deal context, generates a Loom recording task pre-filled with talking points, and sends the finished video to the primary contact via Gmail with the agreed next steps.

When to use it

Use it if reps run live demos and follow-up quality is inconsistent. It guarantees every demoed buyer gets a same-day, on-brand recap video instead of a generic email, without the rep retyping deal details each time.

How it works

  1. 1A HubSpot deal stage change to "Demo Done" fires the trigger.
  2. 2The flow pulls deal properties, the primary contact, and the demo notes from HubSpot.
  3. 3It creates a Loom recording with an auto-generated outline (pain points, features shown, pricing discussed) for the rep to record against.
  4. 4Once the Loom is published, the share link is captured.
  5. 5Gmail sends the contact a personalized recap email embedding the Loom link and the next-step CTA, then logs the activity back on the HubSpot deal.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect LoomVideo transcripts, libraries.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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