SOCIAL MEDIA

Sentiment incident war-room opener

When a pile-on crosses a hard severity bar, it opens a Notion incident page seeded with the context pack, pages the comms owner via PagerDuty, and posts the war-room link to Slack.

CategorySocial Media
Enginesim
Difficultyadvanced
Triggerwebhook
Steps5
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerEscalation webhook from detectorHTTP webhook
  • LogicSeverity at or above war-room bar?
  • ActionCreate seeded Notion incident pageNotionNotion
  • ActionRaise PagerDuty page to on-call commsPagerDutyPagerDuty
  • OutputPost war-room link to SlackSlack

What it does

Turns a confirmed community blow-up into a managed incident. When sentiment escalation passes a hard severity bar, it spins up a Notion war-room page pre-filled with the timeline and quotes, raises a PagerDuty page so the comms owner gets woken up, and drops the war-room link into Slack so everyone coordinates in one place.

When to use it

Use this for the rare-but-serious events where a holding tweet is not enough and you need a tracked incident with an owner, a timeline, and a single source of truth.

How it works

  1. 1An upstream escalation webhook fires when a detector confirms a high-severity pile-on.
  2. 2A logic step confirms severity is at or above the war-room bar.
  3. 3A Notion incident page is created, seeded with the triggering context, timeline, and source quotes.
  4. 4PagerDuty raises a page to the on-call comms owner.
  5. 5The Notion war-room link and severity summary are posted to the Slack incident channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect NotionPages, databases, comments.
  3. 3
    Connect PagerDutyIncidents, on-call, escalations.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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