SOCIAL MEDIA

Negative Mention Spike PagerDuty Alert

Watches the rolling volume of negative brand mentions and, when it spikes past your baseline, raises a PagerDuty incident and posts a war-room summary to Slack to catch…

CategorySocial Media
Enginesim
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerEvery 10 minutes
  • ActionSearch for brand mentionsBraveBrave Search
  • ActionCount negatives and summarize themeOpenAI
  • LogicOnly continue on volume spike
  • ActionTrigger PagerDuty incidentPagerDutyPagerDuty
  • OutputPost war-room summary to SlackSlack

What it does

This workflow treats a sudden surge in negative chatter like an outage. It tracks negative-mention volume against a rolling baseline, and when the rate breaks the threshold it pages the comms on-call through PagerDuty and opens a Slack war-room thread summarizing what is being said and where.

When to use it

Use it for crisis detection — a faulty release, a viral complaint, or a PR incident — where minutes matter and you cannot rely on someone happening to watch a feed. It is the early-warning siren, not the everyday triage tool.

How it works

  1. 1A schedule fires every 10 minutes.
  2. 2Brave Search pulls the latest mentions.
  3. 3OpenAI counts negative mentions and summarizes the dominant theme.
  4. 4A logic step compares the count to the rolling baseline and only continues on a spike.
  5. 5PagerDuty triggers an incident routed to the comms on-call.
  6. 6Slack posts a war-room summary with the theme, sample links, and incident link.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect Brave SearchWeb, news, image, video search.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect PagerDutyIncidents, on-call, escalations.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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