SOCIAL MEDIA
Sentiment Crisis Detection with PagerDuty and War Room
Continuously watches negative-mention velocity and reach, and when a true crisis threshold is crossed it pages on-call via PagerDuty and spins up a dedicated Slack war-room…
How it runs
The automated pipeline, trigger to output.
- TriggerHigh-frequency scrape of mentions and engagementApify
- ActionScore sentiment and compute velocity and reachOpenAI
- LogicFire only on crisis-threshold breach
- ActionPage comms on-call via PagerDuty incidentPagerDuty
- ActionDraft holding statement and evidence summaryOpenAI
- OutputCreate and seed Slack war-room channelSlack
What it does
Separates a bad afternoon from an actual PR crisis. When negative volume and audience reach accelerate past a hard threshold, it escalates like an incident — paging the on-call owner and standing up a coordinated response space.
When to use it
Reserve this for the top-severity lane: a trending boycott, a safety incident, an outage spilling onto social. It is deliberately hard to trigger so a page means something, and it gives responders an instant shared workspace instead of a scramble.
How it works
- 1On a tight schedule, an Apify actor collects the most recent mentions and engagement metrics.
- 2OpenAI scores sentiment and the flow computes negative velocity and total reach.
- 3A logic step fires only when both velocity and reach breach the crisis threshold.
- 4PagerDuty creates an incident and pages the comms on-call.
- 5OpenAI drafts a neutral holding statement and an evidence summary.
- 6A Slack war-room channel is created and seeded with the incident link, the evidence, and the draft statement for sign-off.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.