CUSTOMER SUPPORT

Front Churn-Risk Phrase Detector to HubSpot CSM Task

Watches Front replies for churn-signal language like cancellation or competitor mentions, and when detected opens a high-priority follow-up task on the CSM in HubSpot.

CategoryCustomer Support
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew Front conversation replyFront
  • ActionClassify churn-risk intent with LLMOpenAI
  • LogicPass only medium/high churn risk
  • ActionMatch contact to HubSpot company + ownerHubSpotHubSpot
  • OutputCreate high-priority CSM task + timeline noteHubSpotHubSpot

What it does

Scans replies in Front conversations for churn-risk language — cancellation intent, refund demands, competitor name-drops — using an LLM classifier, then logs the risk against the company record in HubSpot and creates a high-priority task for the account's owner to intervene.

When to use it

Use it when your CSMs live in the CRM, not the support inbox, and you want churn signals surfaced as actionable tasks tied to the right account rather than ephemeral inbox flags.

How it works

  1. 1A new message on a Front conversation fires the trigger.
  2. 2OpenAI evaluates the text for churn-risk intent and returns a risk level plus the triggering phrase.
  3. 3A logic branch passes through only medium and high risk messages.
  4. 4The flow matches the Front contact email to a HubSpot company and its owner.
  5. 5HubSpot creates a high-priority task assigned to that owner with the risk summary.
  6. 6The final step writes a timestamped churn-risk note onto the company timeline for the save play.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect FrontShared inbox, conversations.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect HubSpotCRM, deals, marketing, support.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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