CUSTOMER SUPPORT

Notify affected users in Intercom when Sentry flags a regression

When a Sentry issue crosses a user-impact threshold, pulls the affected user identifiers and sends each a tailored Intercom message acknowledging the bug and its status.

CategoryCustomer Support
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerSentry alert: issue crosses user-impact thresholdSentrySentry
  • ActionFetch issue detail + affected usersSentrySentry
  • LogicKeep identified users, dedupe per issue
  • ActionEnrich with plan tier + locale in PostgresPostgreSQLPostgres
  • OutputSend tailored Intercom messageIntercomIntercom
  • LogicFlag high-value accounts for human follow-up

What it does

Listens for Sentry alerts on a new or regressed issue, reads the list of affected users Sentry has attached to the event, and proactively messages each real, named customer in Intercom — so the people who actually hit the crash hear from you instead of rage-quitting silently.

When to use it

Reach for this on user-facing crashes and front-end errors where Sentry already captures user context. Ideal right after a deploy regression, when you want to get ahead of the support queue.

How it works

  1. 1A Sentry alert fires when an issue's affected-user count crosses the threshold.
  2. 2The flow fetches the issue detail and its affected-user list from Sentry.
  3. 3A logic step filters to identified users (those with an email or external ID) and dedupes against anyone already messaged for this issue.
  4. 4Postgres enriches each user with plan tier and locale to choose tone and language.
  5. 5Intercom sends a tailored message naming the broken action and linking a status note.
  6. 6A logic step tags high-value accounts for an additional human follow-up flag.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SentryErrors, performance, releases.
  2. 2
    Connect PostgresAny Postgres URL — query, write, migrate.
  3. 3
    Connect IntercomConversations, contacts, articles.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.