CUSTOMER SUPPORT
Notify affected users in Intercom when Sentry flags a regression
When a Sentry issue crosses a user-impact threshold, pulls the affected user identifiers and sends each a tailored Intercom message acknowledging the bug and its status.
How it runs
The automated pipeline, trigger to output.
- TriggerSentry alert: issue crosses user-impact thresholdSentry
- ActionFetch issue detail + affected usersSentry
- LogicKeep identified users, dedupe per issue
- ActionEnrich with plan tier + locale in PostgresPostgres
- OutputSend tailored Intercom messageIntercom
- LogicFlag high-value accounts for human follow-up
What it does
Listens for Sentry alerts on a new or regressed issue, reads the list of affected users Sentry has attached to the event, and proactively messages each real, named customer in Intercom — so the people who actually hit the crash hear from you instead of rage-quitting silently.
When to use it
Reach for this on user-facing crashes and front-end errors where Sentry already captures user context. Ideal right after a deploy regression, when you want to get ahead of the support queue.
How it works
- 1A Sentry alert fires when an issue's affected-user count crosses the threshold.
- 2The flow fetches the issue detail and its affected-user list from Sentry.
- 3A logic step filters to identified users (those with an email or external ID) and dedupes against anyone already messaged for this issue.
- 4Postgres enriches each user with plan tier and locale to choose tone and language.
- 5Intercom sends a tailored message naming the broken action and linking a status note.
- 6A logic step tags high-value accounts for an additional human follow-up flag.
Set it up
What you configure once, before turning it on.
- 1Connect SentryErrors, performance, releases.
- 2Connect PostgresAny Postgres URL — query, write, migrate.
- 3Connect IntercomConversations, contacts, articles.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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