SALES

Flag at-risk deals from poor talk ratio on Zoom calls

When a Zoom call shows the rep dominating the conversation or missing next steps, the workflow flags the linked HubSpot deal as at-risk and alerts the manager in Slack.

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerZoom recording completedZoomZoom
  • ActionAnalyze transcript for risk signals with OpenAIOpenAI
  • LogicRisk threshold check
  • ActionSet Deal Health to At Risk in HubSpotHubSpotHubSpot
  • OutputAlert manager in Slack with reasonsSlack

What it does

This workflow watches for warning signs in recorded Zoom calls (rep talking too much, no agreed next step, prospect disengagement) and proactively flags the connected HubSpot deal as at-risk before it silently slips.

When to use it

Use it when deals stall after seemingly fine calls and managers only find out at quarter end. It surfaces risk early so a manager can coach or step in while the deal is still live.

How it works

  1. 1A Zoom recording-completed event starts the run.
  2. 2OpenAI analyzes the transcript for risk signals: talk ratio skew, absence of a committed next meeting, pricing objections left unanswered, and low prospect engagement.
  3. 3A logic step decides whether the call clears a risk threshold.
  4. 4If at-risk, the workflow updates a HubSpot deal property (Deal Health = At Risk) on the deal matched by attendee email.
  5. 5It alerts the deal owner's manager in a Slack channel with the specific reasons and a link to the deal.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZoomMeetings, recordings, transcripts.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect HubSpotCRM, deals, marketing, support.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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