AI AGENTS

Support-sentiment escalation into a renewal save play

When a support ticket signals frustration on an account near renewal, an agent links the ticket to the deal, drafts a recovery offer plus a CSM talk track.

CategoryAI Agents
Enginepaperclip
Difficultyadvanced
Triggerevent
Steps5
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew negative or high-priority Zendesk ticket arrivesZendeskZendesk
  • ActionLook up renewal date and value in HubSpotHubSpotHubSpot
  • LogicExit unless the account is near renewal and at risk
  • ActionDraft recovery offer and CSM talk track to the HubSpot dealHubSpotHubSpot
  • OutputEscalate to the CSM in Slack with the full briefSlack

What it does

Connects support friction to renewal risk. When a negative or escalated ticket arrives, the agent checks whether that account is approaching renewal and, if so, drafts a save play: a recovery offer plus a talking-points brief for the CSM that references the actual support issue.

When to use it

Use it when angry tickets and approaching renewals are tracked in separate tools and nobody connects them until it's too late. Great for teams whose churn is driven by unresolved support pain rather than price.

How it works

  1. 1A new high-priority or negative-sentiment ticket in Zendesk triggers the flow.
  2. 2The agent looks up the account's renewal date and value in HubSpot.
  3. 3If renewal is far out or the account is healthy, it exits without noise.
  4. 4For near-renewal accounts it drafts a recovery offer plus a CSM talk track tied to the ticket details.
  5. 5It writes the offer back to the HubSpot deal as a note and risk flag.
  6. 6It escalates to the CSM in Slack with the ticket, offer, and talk track in one message.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZendeskTickets, queues, knowledge base.
  2. 2
    Connect HubSpotCRM, deals, marketing, support.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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