CRM

Cooling-Account Slack Alert from Attio Decay

Each morning, finds Attio companies whose relationship score just crossed from Warm into Cooling and posts an owner-tagged digest to Slack so the account team can re-engage…

CategoryCRM
Enginesim
Difficultybeginner
Triggerschedule
Steps5
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerMorning schedule fires
  • ActionFind newly-cooling accounts in PostgresPostgreSQLPostgres
  • ActionEnrich with owner + last touch from AttioAttio
  • LogicExit if no accounts cooled
  • OutputPost owner-tagged digest to SlackSlack

What it does

This turns the decay score into action. It detects the accounts that slipped a tier overnight — specifically Warm-to-Cooling transitions — and pushes a prioritized, owner-tagged list to a Slack channel so nobody finds out a key relationship went dark a month too late.

When to use it

Use it when relationships quietly decay between QBRs and the first signal of trouble is a lost renewal. This gives the team a daily nudge focused only on accounts that changed state, not the whole book.

How it works

  1. 1A morning schedule fires the run.
  2. 2Query Postgres for companies whose stored score crossed below the Cooling threshold since the prior run.
  3. 3Pull each account's owner and days-since-last-touch from Attio.
  4. 4If the list is empty, exit quietly without posting.
  5. 5Build a ranked digest with owner @-mentions and last-contact dates.
  6. 6Post the digest to the account-team Slack channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect PostgresAny Postgres URL — query, write, migrate.
  2. 2
    Connect AttioReal-time CRM with structured data + powerful views.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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