OTHER

Catch when an account's champion goes silent or leaves

Detects when the primary contact at an account stops logging in or bounces email, then flags the relationship risk in HubSpot and alerts the account team in Microsoft Teams.

CategoryOther
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule
  • ActionFind primary contact and last login per accountPostgreSQLPostgres
  • LogicFlag inactive 21+ days or bounced email
  • ActionSet 'champion at risk' and log noteHubSpotHubSpot
  • OutputAlert account team channelMicrosoft Teams

What it does

Losing your internal champion is one of the most reliable predictors of churn and one of the easiest to miss. This workflow watches the primary contact specifically and raises the alarm when that single person goes dark.

When to use it

Use it for relationship-led accounts where renewal hinges on one or two key stakeholders. It catches the quiet risk that aggregate usage metrics hide when other seats stay active.

How it works

  1. 1A daily schedule triggers the check.
  2. 2A Postgres query identifies each account's primary contact and their last login date.
  3. 3A logic step flags contacts inactive for 21+ days or whose email recently hard-bounced.
  4. 4A HubSpot action sets a 'champion at risk' property and logs a note on the contact.
  5. 5A Microsoft Teams message alerts the account team channel with the contact name and silent duration so they can re-engage or find a new sponsor.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect PostgresAny Postgres URL — query, write, migrate.
  2. 2
    Connect HubSpotCRM, deals, marketing, support.
  3. 3
    Connect Microsoft TeamsChannels, chats, files.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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