CRM

Champion Departure Relationship Handoff in Attio

Detects when a key champion leaves an active customer account, logs the risk on the existing Attio deal.

CategoryCRM
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNightly schedule reads champions on open Attio dealsAttio
  • ActionExa verify current employer and roleExa
  • LogicSplit into stayers and movers
  • ActionAdd at-risk note and task to original dealAttio
  • ActionCreate prospecting record at new employerAttio
  • OutputPost departure summary to SlackSlack

What it does

When a champion attached to a live Attio deal changes jobs, this workflow does two things at once: it flags the original account as at-risk because the internal sponsor is gone, and it opens a fresh prospecting record at the champion's new company. One departure becomes a defensive play and an offensive play.

When to use it

Use it on accounts where renewal depends heavily on a single internal advocate. The day that person updates their title is the day your renewal risk spikes and your expansion opportunity appears. This keeps both signals from slipping past your team.

How it works

  1. 1A nightly schedule reads champion people records linked to open Attio deals.
  2. 2An Exa search verifies each champion's current employer and role.
  3. 3A logic step splits results into stayers and movers.
  4. 4For movers, it adds an at-risk note and task to the original Attio deal.
  5. 5It creates a new company and prospecting record in Attio for the new employer, linked back to the prior relationship.
  6. 6It posts a Slack summary listing each departure, the at-risk account, and the new target.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AttioReal-time CRM with structured data + powerful views.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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