CRM
Re-link Attio and Stripe when a company changes its domain
When an Attio company's domain is updated, re-runs fuzzy matching against Stripe to detect that the change created a new duplicate or orphaned a billing link.
How it runs
The automated pipeline, trigger to output.
- TriggerAttio company domain-changed webhookAttio
- LogicNormalize old and new domains
- ActionRe-check Stripe for previously linked customerStripe
- LogicBranch: refresh link, new duplicate, or orphan repair
- ActionRecord new duplicate group to PostgresPostgres
- OutputPost resync action to SlackSlack
What it does
Keeps CRM and billing in sync after a company rebrands or corrects its domain. A domain edit in Attio can silently break the fuzzy link to its Stripe customer or surface a duplicate that was previously hidden by the old domain; this flow catches that the moment it happens.
When to use it
Use it if reps regularly fix or update company domains in Attio and you've been blindsided by billing records quietly detaching from the right account afterward.
How it works
An Attio webhook fires when a company's domain attribute changes. The workflow normalizes both the old and new domains and re-checks Stripe for the customer that was linked under the previous value. A branch evaluates the outcome: if the new domain still maps cleanly to the same Stripe customer it refreshes the link; if the change now collides with another Attio company it records a new duplicate group in Postgres for review; if the change orphaned the billing link it re-attaches the Stripe customer to the corrected record. The action taken is posted to Slack for visibility.
Set it up
What you configure once, before turning it on.
- 1Connect AttioReal-time CRM with structured data + powerful views.
- 2Connect StripeCustomers, subscriptions, payments.
- 3Connect PostgresAny Postgres URL — query, write, migrate.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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