CRM

Re-Approach Lost Deals as Their Competitor Contract Expires

Estimates when a lost prospect's contract with the chosen competitor is up for renewal, then reopens the deal and schedules outreach to land in the buyer's evaluation window.

CategoryCRM
Enginesim
Difficultyadvanced
Triggerschedule
Steps7
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly schedule fires
  • ActionScan for deals nearing inferred renewalSalesforce
  • LogicCompute re-approach date and segment fit
  • ActionVerify account still activeExa
  • ActionReopen opportunity with timed stageSalesforce
  • ActionCreate rep reminder and calendar holdGoogle CalendarGoogle Calendar
  • OutputSend Slack heads-up with timingSlack

What it does

Times your re-approach to the only moment a locked-in account is actually shoppable: their renewal window. It infers the likely renewal date from the original loss date and contract length, then reopens the deal and queues outreach to hit just before it.

When to use it

Use it in markets with annual or multi-year contracts where a lost deal is unreachable until renewal. Ideal when you log the loss date and competitor's contract term in your CRM.

How it works

  1. 1A weekly schedule scans Salesforce for closed-lost deals whose inferred renewal window opens in the next 60 days.
  2. 2A logic step computes the re-approach date from loss date plus known contract term and confirms the account is still in segment.
  3. 3An Exa check verifies the account is still operating and not already re-engaged elsewhere.
  4. 4The opportunity is reopened in Salesforce with a renewal-timed re-approach date and stage.
  5. 5A reminder task and calendar hold are created via Google Calendar for the owning rep.
  6. 6The rep receives a Slack heads-up with the renewal timing and prior deal notes.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SalesforceAccounts, opportunities, cases.
  2. 2
    Connect ExaNeural search across the web.
  3. 3
    Connect Google CalendarEvents, attendees, availability.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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