CRM
Audit low-confidence Intercom topic labels into an Airtable review queue
Re-classifies stale Intercom conversations with OpenAI, and when confidence is low or topics conflict.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule starts the topic audit
- ActionPull stale-topic conversations from IntercomIntercom
- ActionRe-classify topic and confidence with OpenAIOpenAI
- LogicBranch on confidence and topic conflict
- OutputWrite confirmed and needs-review rows to AirtableAirtable
What it does
Automated topic labeling is wrong often enough that blindly writing to your CRM creates new bad data. This workflow re-classifies older Intercom conversations, and any case where OpenAI is uncertain or returns conflicting topics is parked in an Airtable review queue with the transcript, suggested topic, and confidence. A reviewer confirms or corrects it; only confirmed labels proceed.
When to use it
Use it when data quality matters more than speed, such as before a major segmentation rebuild, or when an earlier automated backfill produced labels you no longer trust.
How it works
A schedule kicks off the audit. The workflow pulls conversations whose topic label is missing or older than a threshold from Intercom. OpenAI returns a topic and confidence. A logic branch sends high-confidence labels straight to the confirmed table, while low-confidence or conflicting ones go to a `needs_review` Airtable table. The output step writes both buckets to Airtable so a human can clear the queue.
Set it up
What you configure once, before turning it on.
- 1Connect IntercomConversations, contacts, articles.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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