SALES

Reclaim Booth Visitors Who Skipped Their Booked Demo

Each evening during the event, finds badge-scanned visitors who booked a demo slot but never scanned in at the demo station.

CategorySales
Enginesim
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNightly schedule after demo hours
  • ActionRead bookings and station scans from AirtableAirtableAirtable
  • LogicCompute no-show set
  • ActionSend re-engagement rebook emailGmailGmail
  • ActionCreate rep follow-up calendar reminderGoogle CalendarGoogle Calendar
  • OutputAdd chase card to rep Trello boardTrelloTrello

What it does

Visitors who book a booth demo and then no-show are warm leads slipping away. This workflow runs nightly during the event, compares your demo-booking list against actual demo-station scans, and finds the gap. Each no-show gets a friendly re-engagement email offering a virtual rebook, and the assigned rep gets a calendar reminder plus a Trello card to personally chase the lead the next morning.

When to use it

Use at multi-day events where visitors pre-book demo slots and you track demo-station attendance via badge scans. Ideal for recovering high-intent leads who got pulled away on the show floor.

How it works

  1. 1A nightly schedule trigger fires after demo hours close.
  2. 2Booked demo slots and actual demo-station scans are read from Airtable.
  3. 3A logic step computes the no-show set by finding booked visitors with no station scan.
  4. 4Each no-show receives a tailored re-engagement email with a virtual rebooking link via Gmail.
  5. 5A follow-up reminder event is created on the rep's Google Calendar for the next morning.
  6. 6A chase card per no-show is added to the rep's Trello board with visitor context.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Connect GmailRead, draft, send, label.
  3. 3
    Connect Google CalendarEvents, attendees, availability.
  4. 4
    Connect TrelloKanban boards for everything.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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