SALES

Hot-lead real-time routing to booth reps

Scores each incoming badge scan against qualification rules and instantly alerts the right sales rep in Slack when a high-value lead is captured.

CategorySales
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerBadge scan received via webhookHTTP webhook
  • LogicScore lead on seniority and target-account match
  • LogicBranch: hot lead above threshold?
  • ActionDM assigned rep in Slack with lead summarySlack
  • OutputTag hot lead in Airtable for reportingAirtableAirtable

What it does

Watches the badge-scan stream during a live event and pings the owning sales rep in Slack the instant a high-value lead is scanned — with the lead's title, company, and a one-tap link to their CRM record. Cold scans pass through silently to avoid noise.

When to use it

Use it at events where same-day, in-person follow-up matters: when a director-or-above from a target account stops by, you want a rep walking over within minutes, not emailing them next week.

How it works

  1. 1A scan posts to a webhook as booth staff capture the badge.
  2. 2A scoring logic step rates the lead on title seniority, company size, and whether the account is on the target list.
  3. 3A branch checks the score against the hot threshold — below it, the flow ends quietly.
  4. 4For hot leads, the flow looks up the assigned rep by event territory.
  5. 5A Slack direct message fires to that rep with the lead summary and CRM deep link.
  6. 6The hot lead is tagged in Airtable so the post-event report can measure on-floor conversion.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect SlackChannels, DMs, threads, mentions.
  3. 3
    Connect AirtableBases, tables, views, automations.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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