OTHER

Post-webinar no-show re-engagement sequence

After a Zoom webinar ends, this compares the registrant list to who actually attended.

CategoryOther
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerZoom webinar endedZoomZoom
  • ActionPull registrant + attendee reportsZoomZoom
  • LogicDiff lists: tag attended vs no-show
  • ActionEmail no-shows recording + re-inviteOutlook
  • OutputWrite attendance status to AirtableAirtableAirtable

What it does

After a webinar wraps, it reconciles who registered against who attended, splits the audience into attendees and no-shows, and sends each group the right follow-up. No-shows get a "sorry we missed you" email with the recording and a link to register for the next session; attendees get a thank-you with bonus resources.

When to use it

Run this on every webinar where you care about converting no-shows. Webinar no-show rates routinely hit 40-60%, and a same-day recording offer recovers a large share of that lost attention without manual list-scrubbing.

How it works

  1. 1A Zoom `webinar.ended` event triggers the workflow and provides the webinar ID.
  2. 2The workflow pulls the full registrant list and the attendee report from Zoom and the Airtable roster.
  3. 3A logic step diffs the two lists, tagging each contact as `attended` or `no_show`.
  4. 4No-shows receive an Outlook email with the recording link and a re-invite CTA; attendees receive a thank-you with follow-up resources.
  5. 5Each contact's status and email send are written back to Airtable for reporting and downstream nurture.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZoomMeetings, recordings, transcripts.
  2. 2
    Connect AirtableBases, tables, views, automations.
  3. 3
    Connect OutlookMail, calendar, contacts.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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