SALES

Attach a Personalized Loom Video to a HubSpot Sequence Step

When a prospect is enrolled in a HubSpot outbound sequence, this generates a personalized Loom recording for them and attaches the share link to the upcoming sequence email…

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerContact reaches video step in HubSpot sequenceHubSpotHubSpot
  • ActionFetch contact + company contextHubSpotHubSpot
  • LogicSkip if a Loom link already exists
  • ActionGenerate personalized Loom videoLoomLoom
  • OutputAttach Loom link to queued sequence emailHubSpotHubSpot

What it does

Turns a generic outbound sequence step into a personalized video touch. As soon as a contact reaches the video step of a HubSpot sequence, the workflow pulls their company context, creates a tailored Loom video, and writes the share link back onto the queued email so it goes out with a real, named video thumbnail.

When to use it

Use it when your team runs video-first outbound but recording a unique Loom for every prospect by hand is the bottleneck. Best for SDR/AE teams sending dozens of sequence enrollments a day who want video at scale without losing the personal feel.

How it works

  1. 1HubSpot fires an enrollment event when a contact hits the designated video step.
  2. 2Fetch the contact's company, role, and recent activity from HubSpot for personalization context.
  3. 3Check that no Loom link already exists for this contact to avoid duplicate recordings.
  4. 4Generate a personalized Loom video keyed to the prospect's name and company.
  5. 5Write the Loom share URL and thumbnail back onto the contact's queued sequence email property in HubSpot.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect LoomVideo transcripts, libraries.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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