SALES

Send a Personalized Loom Recap After a Prospect Books a Meeting

When a prospect books a meeting on the calendar, this generates a personalized Loom that previews the agenda and confirms the time, emails it via Outlook.

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew meeting booked on Google CalendarGoogle CalendarGoogle Calendar
  • ActionPull booker + meeting topicGoogle CalendarGoogle Calendar
  • LogicConfirm external prospect meeting
  • ActionGenerate personalized Loom recapLoomLoom
  • ActionEmail Loom link via OutlookOutlook
  • OutputLog interaction on Attio recordAttio

What it does

Replaces the bland calendar confirmation with a warm, personal video. The instant a prospect books a meeting, the workflow creates a short personalized Loom that names them, previews what you'll cover, and confirms the slot, then sends it so they walk into the call already engaged.

When to use it

Use it to cut no-shows and raise show-quality on booked demos. Best for teams where booked meetings sometimes ghost or arrive unprepared, and a personal video confirmation builds commitment between booking and the call.

How it works

  1. 1A new event on the sales Google Calendar triggers the workflow.
  2. 2Pull the booker's name, company, and the meeting topic from the event details.
  3. 3Confirm it is an external prospect meeting, not an internal block, before proceeding.
  4. 4Generate a personalized Loom recap previewing the agenda and confirming the time.
  5. 5Email the Loom link to the prospect via Outlook.
  6. 6Log the video and confirmation as an interaction on the Attio record.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect Google CalendarEvents, attendees, availability.
  2. 2
    Connect LoomVideo transcripts, libraries.
  3. 3
    Connect OutlookMail, calendar, contacts.
  4. 4
    Connect AttioReal-time CRM with structured data + powerful views.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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