SALES

Record a Loom kickoff handoff when a Salesforce deal closes won

When a Salesforce opportunity flips to Closed Won, it generates a personalized onboarding kickoff Loom from the sold scope and emails it to the customer while handing off context…

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerSalesforce opportunity flips to Closed WonSalesforce
  • ActionFetch opportunity, products, and close notesSalesforce
  • ActionCreate kickoff Loom outline and capture linkLoomLoom
  • ActionEmail welcome Loom to customerGmailGmail
  • OutputCreate CS onboarding handoff task in AsanaAsanaAsana

What it does

This workflow bridges the sale-to-onboarding gap. When a Salesforce opportunity moves to Closed Won, it builds a personalized welcome and kickoff Loom from what was actually sold, sends it to the new customer, and creates a structured onboarding handoff task for Customer Success so nothing discussed during the deal gets lost.

When to use it

Use it when handoffs from sales to CS are lossy and new customers wait too long for a warm welcome. The Loom gives the buyer a friendly face on day one; the Asana task gives CS the full deal context immediately.

How it works

  1. 1A Salesforce opportunity stage change to Closed Won fires the trigger.
  2. 2The flow pulls the opportunity, sold products, primary contact, and close notes from Salesforce.
  3. 3It creates a kickoff Loom recording outline covering what was purchased and the promised outcomes for the rep to record.
  4. 4Once published, the share link is captured.
  5. 5Gmail sends the customer the welcome Loom, and Asana creates an onboarding task with the deal summary assigned to the CS owner.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect SalesforceAccounts, opportunities, cases.
  2. 2
    Connect LoomVideo transcripts, libraries.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Connect AsanaTasks, projects, milestones — everywhere.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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