Proactive Intercom nudge when a customer keeps hitting plan limits

Scans Axiom logs for repeated 429 / quota-exceeded responses tied to a single account, distinguishes a genuine plan-limit problem from a transient burst, and proactively messages the customer in Intercom — framing it as help (here's why requests are failing and how to fix it) rather than a sales push, while flagging genuine upgrade candidates.

Use it when customers grow into their plan limits and start seeing throttling errors they don't understand. It defuses the it's-broken reaction and converts limit-hitting power users into upgrade conversations at the right moment.

1. 1A scheduled query runs against Axiom for quota and rate-limit errors grouped by account.
2. 2A logic step keeps only accounts with repeated breaches over the window, filtering out one-off spikes.
3. 3Postgres pulls each account's current plan, usage trend, and contact.
4. 4A logic branch splits accounts already near an upgrade tier from those just needing config guidance.
5. 5Intercom sends the matching message variant — upgrade path or self-serve fix.
6. 6Upgrade-candidate accounts are written to HubSpot so success can follow up.