CUSTOMER SUPPORT

Quarterly VoC theme warehousing from Zendesk into BigQuery

Each quarter, classify all Zendesk tickets into product-feedback themes and load the labeled.

CategoryCustomer Support
Enginesim
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerQuarterly schedule fires
  • ActionExport quarter's Zendesk tickets with metadataZendeskZendesk
  • ActionLabel tickets with theme and sentiment (OpenAI)OpenAI
  • LogicValidate labels against canonical taxonomy
  • ActionLoad labeled rows into BigQuery tableGoogle BigQueryBigQuery
  • OutputPost load summary to data channelSlack

What it does

Builds a durable analytics layer for support feedback. It classifies a full quarter of Zendesk tickets into product-feedback themes, attaches structured metadata (theme, sentiment, segment, product area), and loads the labeled rows into a BigQuery table so the data team can run trend, retention, and segment analysis in SQL or a BI tool.

When to use it

Use it when ad-hoc theme reports aren't enough and you want voice-of-customer as a first-class dataset, queryable alongside product usage and revenue. Ideal for analytics teams owning the customer-insight warehouse.

How it works

  1. 1A quarterly schedule fires the run.
  2. 2Export all Zendesk tickets from the quarter with metadata and conversation text.
  3. 3An OpenAI step labels each ticket with theme, sentiment, and product area in a structured schema.
  4. 4A logic step validates and normalizes the labels against the canonical theme taxonomy.
  5. 5Load the labeled rows into a partitioned BigQuery table for analysis.
  6. 6Output a load summary (rows written, new themes detected) to the data channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZendeskTickets, queues, knowledge base.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect BigQueryDatasets, queries, schemas.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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