OTHER
Score Zoom webinar attendees by attention and trigger tiered Outlook follow-up
Pulls per-attendee engagement signals from a finished Zoom webinar, computes an attention score.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar.ended event receivedZoom
- ActionFetch participant report, polls, and Q&A per attendeeZoom
- LogicCompute weighted attention score per attendee
- LogicRoute to Hot / Warm / Cold tier by score
- ActionSend tier-matched follow-up emailOutlook
- OutputLog score and tier to AirtableAirtable
What it does
When a Zoom webinar ends, this workflow grades every registrant on how engaged they actually were — watch duration, poll responses, Q&A activity, and whether they stayed to the end. It buckets each attendee into Hot, Warm, or Cold and sends the matching follow-up email from Outlook, so sales never hand-sorts a CSV again.
When to use it
Run it after every demo or top-of-funnel webinar where attendance volume makes manual triage impractical and follow-up timing matters. Best when your Zoom account exposes participant detail reports and your reps work out of Outlook.
How it works
- 1Zoom `webinar.ended` event fires the workflow.
- 2The flow fetches the participant report and merges registration plus poll and Q&A data per email.
- 3A scoring step weights attention signals (duration %, polls answered, questions asked, stayed-to-close) into a 0-100 score.
- 4A branch routes each attendee to Hot (>=70), Warm (40-69), or Cold (<40).
- 5The matching Outlook follow-up — book-a-call, nurture, or re-engage — is sent per attendee.
- 6Outcomes are logged to Airtable for reporting.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect OutlookMail, calendar, contacts.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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