MARKETING

Agent-Run Fatigue-to-Refresh Orchestrator

An agent monitors creative fatigue, decides which creatives to retire, generates and reviews refresh variants against brand guidelines.

CategoryMarketing
Enginepaperclip
Difficultyadvanced
Triggerschedule
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerScheduled run hands agent the data
  • ActionAgent queries fatigue metricsGoogle BigQueryBigQuery
  • LogicReason: genuine fatigue vs. noise
  • ActionGenerate + self-critique variantsImage generation
  • ActionPublish approved replacementsSocial publishing
  • OutputPost narrated decision log to SlackSlack

What it does

Runs the whole fatigue-to-refresh loop as an autonomous agent: it interprets decay signals, reasons about which creatives are truly spent versus seasonally soft, drafts and self-critiques new variants against brand rules, publishes the winners, and explains every call it made.

When to use it

Use it when you want judgment, not just thresholds — handling edge cases like seasonal dips, low-volume creatives, or near-duplicate variants that a fixed rule pipeline gets wrong. Best for mature programs comfortable delegating routine rotation to a supervised agent.

How it works

  1. 1A scheduled trigger hands the agent the latest creative-performance pull.
  2. 2The agent queries BigQuery for fatigue metrics and reasons about which decay is genuine fatigue versus noise.
  3. 3For chosen creatives it generates refresh variants, then critiques each against brand-guideline notes, regenerating until they pass.
  4. 4It publishes the approved replacements to the ad platforms.
  5. 5It writes a decision log to Airtable and posts a narrated summary — what it retired, why, and what it shipped — to Slack for oversight.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect BigQueryDatasets, queries, schemas.
  2. 2
    Connect Image generationManaged Nano Banana image renders, metered per image.
  3. 3
    Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
  4. 4
    Connect AirtableBases, tables, views, automations.
  5. 5
    Connect SlackChannels, DMs, threads, mentions.
  6. 6
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  7. 7
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  8. 8
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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