MARKETING
Real-Time UTM Validator API for Link-Building Forms
Exposes a webhook that validates a tracking URL on the fly and returns a structured pass/fail JSON response.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives candidate URLHTTP webhook
- LogicParse and lint UTM parameters
- LogicBranch on clean vs. violations found
- ActionLog failures to Airtable for trend analysisAirtable
- OutputReturn structured pass/fail JSON to callerHTTP webhook
What it does
Provides an HTTP endpoint that accepts a single campaign URL, runs the full UTM hygiene ruleset against it, and responds instantly with a JSON object containing a boolean verdict, the parsed parameters, and a list of any violations. Failures are also logged to Airtable for trend analysis.
When to use it
Wire this into a link-builder tool, an internal form, or a spreadsheet macro so marketers get immediate feedback while creating links — not days later when the dashboard shows mystery traffic. It is the synchronous, single-link counterpart to batch launch gating.
How it works
- 1An HTTP webhook receives a POST with the candidate URL in its body.
- 2The linter parses the URL and evaluates required UTM params, casing, whitespace, approved source/medium taxonomy, and encoding.
- 3A branch determines whether the link is clean or has violations.
- 4Every failed validation is appended to an Airtable log table with the offending URL, timestamp, and reasons for later review.
- 5The webhook returns a structured JSON response — `{ valid, params, violations }` — to the caller for inline display.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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