MARKETING
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
How it runs
The automated pipeline, trigger to output.
- TriggerSlack message with a URL posted in channelSlack
- LogicExtract URLs and lint UTM parameters
- LogicBuild violation list and corrected URL
- ActionRecord flagged checks in Airtable for pattern trackingAirtable
- OutputReply in Slack thread with verdict and fixSlack
What it does
Listens for messages containing URLs in a designated Slack channel, lints the UTM parameters of each link, and replies in-thread with a verdict, a precise list of any problems, and a normalized corrected URL the marketer can copy. Repeat offenders and common mistakes are tracked in Airtable to inform taxonomy training.
When to use it
Use it as the lowest-friction hygiene check on your team. When someone is about to ship a link and wants a second opinion, they paste it in #campaign-links and get an answer in seconds. It also surfaces which naming mistakes recur, so you can fix the root cause.
How it works
- 1A Slack message event fires when a post containing a URL lands in the watched channel.
- 2The linter extracts each URL and validates required params, casing, whitespace, allowed source/medium values, and encoding.
- 3A logic step builds both the violation list and a normalized corrected URL.
- 4Each flagged check is recorded in Airtable to track recurring mistake patterns.
- 5The workflow replies in the original Slack thread with the verdict, problems, and the suggested fix.
Set it up
What you configure once, before turning it on.
- 1Connect SlackChannels, DMs, threads, mentions.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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