MARKETING
Auto-Draft Refresh Variants for Fatigued Creatives
When a creative trips the fatigue thresholds, generates three fresh image variants from the original concept and logs them as draft assets in Airtable for the team to review…
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled fatigue scan
- ActionQuery fatigued creatives + conceptsBigQuery
- LogicSelect worst offenders to refresh
- ActionGenerate 3 refresh image variants eachImage generation
- ActionFile drafts in Airtable Refresh QueueAirtable
- OutputNotify design lead in SlackSlack
What it does
Detects a fatigued creative from warehouse metrics, then automatically produces a set of refreshed image variants and files them as review-ready drafts so the team replaces tired ads in hours instead of days.
When to use it
Use it when creative production is the bottleneck and fatigue is detected faster than designers can respond. Ideal for performance teams that want a first-draft head start the moment decay is confirmed.
How it works
- 1A scheduled run scans BigQuery for creatives whose frequency and CTR decay breach the fatigue thresholds.
- 2A logic step picks the worst offenders and pulls each one's concept, format, and brand prompt notes.
- 3For each, an image-generation step produces three refreshed variants on the same theme with varied hooks and color treatments.
- 4The variants and their source metrics are written to an Airtable "Refresh Queue" base as draft records, status set to Needs Review.
- 5A Slack note tells the design lead how many drafts are waiting and links the Airtable view.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect Image generationManaged Nano Banana image renders, metered per image.
- 3Connect AirtableBases, tables, views, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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