MARKETING

Generate fresh ad concept images for fatigued creatives weekly

Each week, pulls the worst-decaying creatives from BigQuery, generates new on-brand concept images for each.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWeekly schedule starts the concept run
  • ActionRank fatigued creatives by CTR decay in BigQueryGoogle BigQueryBigQuery
  • LogicCap to weekly budget and build an image prompt per creative
  • ActionGenerate fresh concept images for each creativeImage generation
  • ActionCreate a Notion review card with concepts and performance contextNotionNotion
  • OutputNotify the design channel in SlackSlack

What it does

This workflow turns fatigue data into actual replacement candidates. Weekly it ranks creatives by CTR decay in BigQuery, takes the worst performers, and generates fresh concept images for each one based on a prompt built from the creative's theme and what's been fatiguing. The concepts plus their performance context land in a Notion board ready for design review.

When to use it

Use it when the bottleneck isn't spotting fatigue but producing replacement options fast enough. It gives your team a starting set of visual directions every week instead of a blank canvas.

How it works

A weekly schedule starts the run. A BigQuery action returns the top fatigued creatives ranked by decay severity. A logic step caps the list to the weekly concept budget and builds an image prompt per creative from its theme and audience. A generate-image action produces fresh concepts for each. A Notion action creates a review card per creative bundling the new concepts with current vs baseline CTR and spend. A Slack output notifies the design channel that this week's concepts are ready to review.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect BigQueryDatasets, queries, schemas.
  2. 2
    Connect Image generationManaged Nano Banana image renders, metered per image.
  3. 3
    Connect NotionPages, databases, comments.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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