SOCIAL MEDIA
Brand mention triage: route high-reach posts with draft replies
Scrapes new social mentions of your brand, scores each by author reach and sentiment.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled scrape of new brand mentionsApify
- ActionScore author reach and engagement
- ActionClassify sentiment and urgencyOpenAI
- LogicKeep only mentions above reach threshold
- ActionDraft an on-brand replyOpenAI
- OutputPost mention, score, and draft to Slack triageSlack
What it does
Watches for new public posts that mention your brand, ranks them by how far they'll travel and how they feel, and pushes only the ones that matter to the right Slack channel with a suggested reply already written. Low-reach noise is filed away silently so the team only sees what needs a human.
When to use it
When your brand gets mentioned across social faster than anyone can read, and you need a single triage queue that surfaces the angry-and-influential posts first instead of making someone scroll a raw firehose.
How it works
- 1A scheduled scrape pulls fresh mentions of your brand keywords from social platforms via Apify.
- 2Each post's author follower count and engagement are evaluated to compute a reach score.
- 3The post text is classified for sentiment and urgency with an LLM.
- 4A branch keeps only posts above the reach threshold; everything below is logged and dropped.
- 5For qualifying posts the LLM drafts an on-brand reply.
- 6The mention, score, and draft reply are posted to the team's Slack triage channel for one-click action.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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