SOCIAL MEDIA
A/B Carousel Variants with Engagement Pull-Back Winner Pick
Generates two carousel image variants with a Replicate image model, schedules both across platforms, then pulls engagement back after 48 hours to mark the winner in Airtable.
How it runs
The automated pipeline, trigger to output.
- TriggerNew brief row marked Ready in AirtableAirtable
- ActionRender variant A and variant B via ReplicateReplicate
- ActionSchedule both variants across platformsSocial publishing
- ActionPull engagement metrics per variant after delaySocial publishing
- LogicCompare weighted engagement, pick winner
- OutputWrite winner and metrics back to AirtableAirtable
What it does
Takes one creative brief and produces two distinct carousel variants (A and B) using a Replicate image model, posts both to your social platforms on a staggered schedule, then waits, collects engagement, and writes the winning variant back to Airtable so your next round starts from what actually worked.
When to use it
Run this when you want carousel creative decisions made by data instead of opinion. It fits a weekly content cadence where you always ship two takes on the same idea and let the audience vote with likes, saves, and shares.
How it works
- 1A new row in your Airtable "Briefs" table with status Ready fires the trigger.
- 2The flow calls Replicate twice with variant-specific prompts to render carousel A and carousel B.
- 3Both variants post through post-to-platforms with UTM-tagged captions and a tracked variant ID.
- 4After a 48-hour delay, engagement metrics are pulled back per variant.
- 5A logic step compares total weighted engagement and selects the higher performer.
- 6The winner, loser, and raw metrics are written back to Airtable for the next cycle.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect ReplicateImage, video, and model inference.
- 3Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.