SOCIAL MEDIA
Product go-live webhook orchestrates the full launch moment
An external go-live webhook (from your deploy or feature-flag system) triggers a coordinated launch moment: it posts to social platforms, drops the announcement in Discord.
How it runs
The automated pipeline, trigger to output.
- TriggerGo-live webhook received from release systemHTTP webhook
- LogicValidate payload and confirm real go-live signal
- ActionPost launch announcement across platformsSocial publishing
- ActionDrop go-live announcement in DiscordDiscord
- OutputWrite launch record to AirtableAirtable
What it does
Wires your actual product go-live event to your marketing moment. When your deploy pipeline, feature-flag flip, or release tool fires a webhook, this workflow treats that as the single source of truth for "we're live" and orchestrates the public launch — social posts, a Discord announcement, and a tracked launch record — so marketing and shipping happen in lockstep.
When to use it
Use this when you want zero gap between code going live and the world hearing about it. No more posting before the flag is on or forgetting to announce after deploy. The release event itself is the launch trigger.
How it works
- 1An inbound webhook from your release system fires with the product, version, and copy (trigger).
- 2A logic step validates the payload and confirms this is a real go-live signal, not a staging or rollback event.
- 3The launch announcement is posted across your social platforms.
- 4A go-live announcement is dropped into the Discord launch channel.
- 5A launch record is written to Airtable with version, time, and post links for the postmortem.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 3Connect DiscordCommunity channels + voice + bots.
- 4Connect AirtableBases, tables, views, automations.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Creator
Social Manager
Draft, approve, schedule, and measure social posts across 8 channels.
Creator
Social Media Brand House
Run a multi-channel brand presence end to end — plan, draft, approve, publish, measure.
Operations
Event Series Operator
Run a recurring event series — promote, sell tickets, fill seats, follow up.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.