SALES

New-joiner enrichment from Discord to Airtable with web lookup

When someone joins a watched prospect community, it researches them via Brave Search to infer company and role.

CategorySales
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew member joins watched Discord serverDiscordDiscord
  • LogicFilter out bots and low-signal profiles
  • ActionResearch handle and profile via Brave SearchBraveBrave Search
  • LogicParse results into fields, score against ICP
  • OutputWrite enriched lead row to AirtableAirtableAirtable

What it does

Detects new members joining your prospect Discord servers, runs a web search on their username and any profile details to infer their company, role, and seniority, then logs an enriched lead record in Airtable for the team to qualify.

When to use it

When community growth is a top-of-funnel source and you want every relevant new joiner researched and queued automatically, instead of manually stalking profiles after the fact.

How it works

  1. 1A member-join event in a watched Discord server fires the trigger.
  2. 2A logic step filters out bots, alt accounts, and members without enough profile signal to research.
  3. 3Brave Search runs queries on the handle, display name, and any linked site to surface company and role clues.
  4. 4A logic step parses results into structured fields and assigns a fit score against your ICP criteria.
  5. 5An enriched lead row — handle, inferred company, role, fit score, source server — is written to Airtable.
  6. 6Reps review high-fit newcomers and decide whether to engage in-community.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect DiscordCommunity channels + voice + bots.
  2. 2
    Connect Brave SearchWeb, news, image, video search.
  3. 3
    Connect AirtableBases, tables, views, automations.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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