SOCIAL MEDIA
Competitor LinkedIn Themes to Content Gaps Board
Scrapes recent competitor LinkedIn posts, uses an LLM to cluster them into content themes, compares against the themes you already cover.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule
- ActionScrape recent competitor LinkedIn postsApify
- ActionCluster posts into named themes with an LLMOpenAI
- LogicDiff competitor themes against your covered topics
- OutputWrite content gaps to Coda boardCoda
What it does
Turns the firehose of competitor LinkedIn posts into an actionable gap analysis. It reads what your rivals are posting about, groups the posts into themes, then subtracts the topics you already publish on to surface the white space you should write into next.
When to use it
Use it when planning an editorial calendar and you suspect competitors are winning attention on topics you ignore. Ideal for content strategists who want evidence-backed briefs rather than guesses.
How it works
- 1A weekly schedule starts the run.
- 2Apify scrapes recent LinkedIn posts across your tracked competitor list.
- 3An OpenAI step clusters the post text into named themes and tags each with estimated engagement weight.
- 4A logic step diffs those themes against your own covered-topics list pulled from a Coda reference table.
- 5Themes competitors emphasize that you barely touch are scored as gaps.
- 6The flow writes each gap to a Coda content-gaps board with the theme, example posts, competitor coverage, and a suggested angle.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect CodaDocs, packs, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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