MARKETING

Launch a New Landing-Page Variant From an Experiment Brief

Turns a new experiment brief in Notion into a live test: registers the variant in the experiments table, triggers a Vercel deployment for it.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerExperiment brief published webhookNotionNotion
  • LogicValidate required brief fields are present
  • ActionInsert running variant into experiments tablePostgreSQLPostgres
  • ActionCreate deployment from variant branchVercelVercel
  • OutputAnnounce live test with hypothesis and linkSlack

What it does

Kicks off a fresh A/B test from a single brief. When a marketer files an experiment brief, it provisions everything the test needs — a tracked variant record and a deployed challenger — and tells the team it's live.

When to use it

Use it when proposing a test means filling a Notion brief, and you want that brief to actually start the experiment rather than waiting on a manual handoff to engineering.

How it works

  1. 1A webhook fires when an experiment brief is published in Notion.
  2. 2A logic step validates the brief has the required fields — hypothesis, target page, variant branch, and success metric — and stops if anything is missing.
  3. 3It inserts a new variant row in the Postgres experiments table with status 'running'.
  4. 4It calls Vercel to create a deployment from the variant branch and captures the preview URL.
  5. 5It writes that URL back onto the Notion brief and posts a Slack announcement with the hypothesis and link.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect NotionPages, databases, comments.
  2. 2
    Connect PostgresAny Postgres URL — query, write, migrate.
  3. 3
    Connect VercelDeploys, runtime logs, analytics.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.