SOCIAL MEDIA
Social mention tonal-shift watcher
Scrapes public social mentions of your brand on a schedule, compares today's sentiment against a rolling baseline, and alerts comms in Slack when the tone shifts sharply negative.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule fires every few hours
- ActionScrape recent public mentionsApify
- ActionScore aggregate sentiment and extract themesOpenAI
- LogicSharp negative shift vs rolling baseline?
- ActionWrite tonal-shift briefOpenAI
- OutputPost early-warning alert to SlackSlack
What it does
Tracks how people are talking about your brand across public social posts and surfaces the moment the mood turns — not the slow drift, but the sharp tonal shift that signals a brewing reputation problem. It compares the current window against your normal baseline so you only hear about genuine deviations.
When to use it
Use this when most of your exposure is on public social platforms rather than owned channels, and you want an early-warning trip wire instead of a daily report you skim too late.
How it works
- 1A schedule fires every few hours to begin a scan.
- 2Apify scrapes recent public mentions of your tracked handles and keywords.
- 3OpenAI scores aggregate sentiment for the window and extracts the dominant themes driving it.
- 4A logic step compares the score against the stored rolling baseline and flags a sharp negative shift.
- 5On a flagged shift, OpenAI writes a tonal-shift brief: the delta, the top three themes, and representative quotes.
- 6The brief is posted to the comms Slack channel as an early-warning alert.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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