SOCIAL MEDIA
Influential detractor mention router to HubSpot and comms
Watches X for negative mentions from high-reach accounts, enriches their profile, logs the interaction to HubSpot, and routes a heads-up to comms for a personal response.
How it runs
The automated pipeline, trigger to output.
- TriggerRegular interval schedule
- ActionSearch X mentions and read author reachExa
- LogicKeep high-reach or known-relationship authors
- ActionUpsert contact and log activity in HubSpotHubSpot
- OutputSend prioritized heads-up to comms SlackSlack
What it does
Not every negative mention matters equally — one from a 200k-follower account does. This workflow filters X mentions down to negative posts from high-reach or known-relationship accounts, enriches who they are, logs the touchpoint against a HubSpot contact, and hands comms a prioritized heads-up so a real person can reach out before the post spreads.
When to use it
Use it when relationship management matters: press, partners, or large creators whose unhappy posts deserve a tailored human response rather than a generic queue.
How it works
- 1A schedule fires on a regular interval.
- 2It searches X via Exa for recent negative brand mentions and reads each author's reach.
- 3A logic step keeps only authors above the follower threshold or matched to existing relationships.
- 4It upserts the contact and logs the mention as an activity in HubSpot.
- 5It posts a prioritized heads-up to the comms Slack channel with the author's profile, reach, the post, and suggested talking points.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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