SOCIAL MEDIA
Viral X complaint detector that pages on-call comms
Polls X for brand mentions, detects when a negative post is going viral by engagement velocity, and pages the on-call comms responder via PagerDuty with a drafted holding response.
How it runs
The automated pipeline, trigger to output.
- TriggerShort-interval schedule
- ActionSearch X mentions and read engagementExa
- LogicFlag posts past viral velocity threshold
- ActionDraft holding responseOpenAI
- OutputPage on-call comms via PagerDutyPagerDuty
What it does
Watches X specifically for the one post that could become a crisis. It tracks engagement velocity on negative brand mentions, and when a single post's reposts and replies accelerate past a danger threshold, it treats it as a potential viral incident: it pages on-call comms and hands them a pre-drafted holding statement so the first human minute is spent deciding, not writing.
When to use it
Use it when a single viral tweet is a genuine reputational risk and you need a human paged — not just a Slack message that might be missed overnight or on a weekend.
How it works
- 1A short-interval schedule fires.
- 2It searches X for recent negative brand mentions via Exa and reads engagement counts.
- 3A logic step computes engagement velocity and flags posts accelerating past the viral threshold.
- 4An LLM step drafts a neutral holding response tailored to the complaint.
- 5A PagerDuty incident is opened for on-call comms, with the post link, velocity, and the draft attached.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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