SOCIAL MEDIA
Brand Mention Sentiment Router
Sweeps the web for new brand mentions, scores each one's sentiment, and routes it to the right Slack channel so positive, neutral, and negative chatter each reach the team…
How it runs
The automated pipeline, trigger to output.
- TriggerEvery 30 minutes
- ActionSearch web for brand mentionsBrave Search
- LogicDrop already-seen mentions
- ActionClassify sentiment with reasonOpenAI
- LogicRoute by sentiment label
- OutputPost to matched Slack channelSlack
What it does
Every 30 minutes this workflow searches the open web for fresh mentions of your brand, classifies the tone of each result, and drops it into the Slack channel that owns that tone — wins to #marketing, neutral noise to #social-watch, and complaints to #support-escalations. No more one firehose channel everyone mutes.
When to use it
Use it when your brand gets enough chatter that a single alert stream is unreadable, and different teams need to see different slices. It is the baseline triage layer that more specialized monitors build on.
How it works
- 1A schedule fires every 30 minutes.
- 2Brave Search runs your brand query and returns recent results.
- 3A logic step de-duplicates against mentions already seen this run window.
- 4OpenAI scores each remaining mention as positive, neutral, or negative with a one-line reason.
- 5A logic branch maps the sentiment label to a destination channel.
- 6Slack posts the mention, link, and reason into the matched channel.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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