SOCIAL MEDIA

Escalate Angry Brand Mentions to a Discord Triage Channel

Scrapes new social mentions of your brand, scores their sentiment, and posts the angriest ones into a Discord channel with the full thread context so a human can jump in fast.

CategorySocial Media
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerScheduled scrape of brand mentionsApify
  • ActionScore sentiment and anger severityOpenAI
  • LogicKeep only high-anger mentions (severity > 3)
  • ActionBuild context card with thread + author
  • OutputPost to Discord triage channel and tag on-callDiscordDiscord

What it does

Watches social platforms for mentions of your brand, classifies each one by sentiment, and routes only the genuinely upset ones to a dedicated Discord triage channel. Neutral and positive mentions are skipped so your team only sees what needs a human.

When to use it

When your community or support team lives in Discord and you want angry creators surfaced in minutes, not hours, with enough context to respond without hunting across tabs.

How it works

  1. 1On a schedule, an Apify actor scrapes recent public mentions of your brand handle and keywords.
  2. 2OpenAI scores each mention's sentiment and assigns an anger severity from 1 to 5.
  3. 3A filter drops anything scored 3 or below, passing only high-anger mentions downstream.
  4. 4For each escalated mention, the original post text, author handle, link, and surrounding replies are bundled into a context card.
  5. 5The card is posted to your Discord triage channel, tagging the on-call role so someone can respond immediately.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ApifyActors, scrapers, datasets.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect DiscordCommunity channels + voice + bots.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

14-day trial. No DevOps. No Sales call. Provisioned in under a minute.