SOCIAL MEDIA
G2 Review Brand-Voice Reply Drafter with Slack Approval
Scrapes newly posted G2 reviews on a schedule, classifies each by sentiment, drafts an on-brand reply, and posts the draft to Slack for one-click human approval before publishing.
How it runs
The automated pipeline, trigger to output.
- TriggerHourly schedule check for new reviews
- ActionScrape new G2 reviewsFirecrawl
- ActionClassify sentiment and extract themesOpenAI
- ActionDraft brand-voice reply per reviewOpenAI
- OutputPost draft to Slack for approvalSlack
What it does
Keeps your team on top of new G2 reviews without anyone refreshing the page. On each run it pulls reviews that have appeared since the last check, scores their sentiment, writes a tailored reply in your brand voice, and drops the draft into a Slack channel where a teammate approves or edits it.
When to use it
Use this when G2 is a meaningful acquisition channel and you want every review answered quickly but never with a tone-deaf or auto-published message. Ideal for marketing or customer-marketing teams who want speed plus a human gate.
How it works
- 1A schedule trigger fires (e.g. hourly).
- 2Firecrawl scrapes your G2 product review page and extracts new reviews since the last watermark.
- 3An OpenAI step classifies each review as positive, neutral, or negative and pulls out the core themes.
- 4A second OpenAI step drafts a reply matched to that sentiment and your brand voice guidelines.
- 5The draft, original review, and sentiment label are posted to a Slack channel with approve/edit actions for a human to finalize.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.