SOCIAL MEDIA
Route high-reach positive mentions to a HubSpot deal
Flags positive brand mentions from high-follower or buying-intent accounts, enriches the author, creates or updates a HubSpot contact and deal, and notifies the sales rep in Slack.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled scrape with author reachApify
- ActionClassify sentiment and buying intentOpenAI
- LogicKeep high-reach or intent-positive mentions
- ActionUpsert HubSpot contact and dealHubSpot
- OutputNotify assigned sales rep in SlackSlack
What it does
This workflow turns favorable, high-value social mentions into sales pipeline. When a notable account or a clear buying-intent post praises your brand, it creates or updates a HubSpot contact and an opportunity, then hands it to a rep.
When to use it
Use it when social praise from the right person is a warm lead you would otherwise miss. Instead of marketing screenshotting a tweet, the contact lands in HubSpot with context and a rep gets nudged to follow up while interest is hot.
How it works
- 1A schedule triggers an Apify scrape of recent mentions, including the author's follower count.
- 2An OpenAI call classifies sentiment and buying intent for each mention.
- 3A branch keeps only positive mentions that are either high-reach or show buying intent.
- 4A HubSpot step creates or updates the author as a contact and attaches a deal with the mention as a note.
- 5A Slack message alerts the assigned sales rep with the contact and deal link.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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