SOCIAL MEDIA
Route brand mentions to teams by sentiment
Scrapes new public mentions of your brand, scores each one's sentiment, and posts negative ones to the support Slack channel, sales-intent ones to the sales channel.
How it runs
The automated pipeline, trigger to output.
- TriggerEvery 15 min: scan for new brand mentionsApify
- ActionClassify sentiment and intentOpenAI
- LogicBranch on label: negative / sales / positive
- OutputPost to the matching Slack channelSlack
What it does
This workflow watches for fresh public mentions of your brand across social platforms, runs each mention through a sentiment and intent classifier, and drops it into the right team's Slack channel so nobody has to babysit a firehose feed.
When to use it
Use it when mentions arrive faster than one person can triage, and the right responder depends on tone. Angry customers need support, buying-signal posts need sales, and glowing posts are marketing fuel. This removes the manual sorting step.
How it works
- 1A schedule fires every 15 minutes and triggers an Apify actor that scrapes new public posts matching your brand keywords.
- 2Each post is sent to an OpenAI call that returns a label: negative, sales-intent, or positive, plus a one-line reason.
- 3A branch reads the label and picks a destination.
- 4Negative mentions post to the support channel, sales-intent to the sales channel, and positive to marketing, each with the original text, author, and link.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.