SOCIAL MEDIA
Viral Negative Thread Research and Comms Briefing
When a webhook flags a fast-spreading negative thread about your brand, an agent researches the context, drafts a recommended response.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook: viral negative thread flaggedHTTP webhook
- ActionScrape full thread and engagementApify
- ActionResearch claim and prior coveragePerplexity
- ActionDraft briefing and holding statement
- ActionPublish briefing pageCoda
- OutputLink comms team to the briefingDiscord
What it does
Turns a single hot thread into a decision-ready briefing. When an external monitor flags a negative thread that is gaining traction, an agent pulls the full context, researches what is actually being claimed, drafts a holding statement and a recommended response, then publishes it all to a structured Coda page the comms team already lives in.
When to use it
Use it when a specific post or thread is going viral and leadership wants a fast, sourced read rather than raw screenshots. Ideal for the moment between noticing a problem and deciding how to respond.
How it works
- 1An inbound webhook fires when your monitoring tool flags a viral negative thread, passing the URL.
- 2Apify scrapes the full thread, replies, and engagement metrics.
- 3Perplexity researches the underlying claim and any prior coverage for context.
- 4An agent synthesizes severity, root cause, and a recommended posture, then drafts a holding statement.
- 5The briefing is written as a new page in the Coda crisis-response doc.
- 6A Discord alert links the team straight to the briefing.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect ApifyActors, scrapers, datasets.
- 3Connect PerplexitySearch-grounded answers with citations.
- 4Connect CodaDocs, packs, automations.
- 5Connect DiscordCommunity channels + voice + bots.
- 6Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 7Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 8Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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