SOCIAL MEDIA

Real-Time Negative Mention Triage to Slack

Receives each new brand mention via webhook, classifies sentiment and urgency, and posts high-severity negatives to the right Slack channel with a one-tap acknowledge button…

CategorySocial Media
Enginesim
Difficultybeginner
Triggerwebhook
Steps4
Setup~5 min

How it runs

The automated pipeline, trigger to output.

  • TriggerWebhook receives a new brand mentionHTTP webhook
  • ActionClassify sentiment, urgency, and reachOpenAI
  • LogicFilter to negatives and route by topic and severity
  • OutputPost alert to the owning Slack channelSlack

What it does

Gives your social team a live triage lane in Slack: every incoming mention is graded, and only the genuinely angry or high-reach ones surface as an alert in the channel that owns the topic.

When to use it

Use this when speed matters and you already pipe mentions into a webhook from a listening tool. It routes a furious customer with 40k followers differently from a mild offhand complaint, so the team's attention goes where it counts.

How it works

  1. 1An incoming webhook fires for each new mention captured by your listening platform.
  2. 2OpenAI classifies sentiment, urgency, and topic, and estimates author reach.
  3. 3A logic step drops neutral or positive mentions and routes the rest by topic and severity.
  4. 4The flow selects the destination Slack channel that owns that topic.
  5. 5A Slack message is posted with the verbatim mention, author reach, sentiment reason, and an acknowledge action so an owner can claim it immediately.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect OpenAIModels, embeddings, files.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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