MARKETING
Route Zoom webinar registrants into attended vs. no-show nurture tracks
When a Zoom webinar ends, this splits the registrant list into people who attended and people who registered but never joined.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionFetch registrant + participant reportsZoom
- LogicSplit into attended vs. no-show
- ActionDraft segment-specific email copyOpenAI
- ActionSend personalized follow-up emailGmail
- OutputTag attendance segment in HubSpotHubSpot
What it does
After a Zoom webinar wraps, it pulls the full registrant and attendance report, separates attendees from no-shows, and sends each segment a tailored Gmail follow-up. Attendees get a thank-you with the recording and a next-step CTA; no-shows get a 'sorry we missed you' email with the on-demand link. Everyone is tagged in HubSpot so your nurture sequences know who showed up.
When to use it
Run this after every live webinar where attendance and no-show rates matter for follow-up. It removes the manual CSV export, the spreadsheet sorting, and the copy-paste mail merge that usually eats an hour after each session.
How it works
- 1Zoom emits a webinar.ended event.
- 2The flow fetches the registrant and participant reports from Zoom.
- 3A logic step compares the two lists and labels each contact attended or no_show.
- 4OpenAI drafts a segment-specific subject line and body using the webinar topic.
- 5Gmail sends the personalized email to each contact.
- 6HubSpot updates each contact with the matching attendance tag for downstream nurture.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect GmailRead, draft, send, label.
- 4Connect OpenAIModels, embeddings, files.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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