MARKETING
Trip a Budget Guardrail When Creative CPA Creeps Up
On a schedule, reads cost-per-acquisition by creative from BigQuery, detects sustained CPA inflation that signals fatigue.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule triggers the CPA check
- ActionQuery per-creative CPA trend from BigQueryBigQuery
- LogicDetect sustained CPA creep past tolerance
- ActionOpen a Linear budget-cut task per offenderLinear
- OutputAlert the channel in SlackSlack
What it does
This workflow guards efficiency by catching creatives whose cost per acquisition is steadily climbing — a downstream symptom of fatigue that CTR alone can miss. When a variant's CPA creeps past its tolerance for multiple days, the flow turns it into an owned, trackable budget-cut task.
When to use it
Use it when you manage to a CPA or ROAS target and want fatigue caught at the conversion layer, not just the click layer. It is ideal for performance teams who act through a ticketing system.
How it works
A schedule triggers the check. The flow queries BigQuery for per-creative CPA across a trailing window and a logic step identifies variants showing sustained creep beyond their target tolerance, filtering out one-day noise. For each confirmed offender it opens a Linear task assigned to the channel owner with the creative, its CPA trend, and a recommended budget reduction. A Slack alert summarizes the cuts so the team sees them immediately.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect LinearIssues, projects, cycles, triage.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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