MARKETING
Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule fires
- ActionSearch recent web for brand mentionsExa
- ActionScrape page and detect existing backlinkFirecrawl
- LogicDrop already-linked and duplicate pages
- LogicKeep domains above authority threshold
- OutputLog scored opportunity to AirtableAirtable
What it does
This workflow finds places on the web that mention your brand by name but do not link to your site, then triages them into a clean backlink-opportunity pipeline. Every row that lands in Airtable is already de-duplicated, confirmed link-free, and ranked by how much a backlink from that domain would actually be worth.
When to use it
Run it on a daily schedule when you want a steady, low-noise feed of earned-link prospects without manually combing search results. It is for SEO and PR operators who care about link equity, not raw mention volume.
How it works
- 1A daily schedule fires the run.
- 2Exa searches recent web content for your brand name and product terms.
- 3Firecrawl scrapes each candidate page and checks the rendered HTML for any anchor pointing to your domain.
- 4A logic step drops pages that already link out and de-dupes against URLs seen before.
- 5An authority filter keeps only domains above your minimum authority and relevance threshold.
- 6Qualified opportunities are written to an Airtable base with domain, mention snippet, and a computed priority score.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.