MARKETING
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule selects verified mentionsAirtable
- ActionRe-read mention contextFirecrawl
- ActionDraft personalized outreach emailOpenAI
- LogicSkip records with no contact
- ActionCreate Gmail draft for reviewGmail
- OutputUpdate outreach status in AirtableAirtable
What it does
This workflow turns a verified mention into a personalized outreach email asking the publisher to add a link. It reads the actual context of the mention, finds an appropriate contact, drafts a tailored ask, and leaves it in Gmail for a human to approve and send.
When to use it
Run it once mentions have been detected and their sources verified, when you want to scale link-acquisition outreach without sending generic, templated spam. It keeps a person in the loop by creating drafts rather than auto-sending.
How it works
- 1A schedule selects Airtable rows marked verified and not yet contacted.
- 2Firecrawl re-reads the mentioning page to pull the exact quote and surrounding context.
- 3An agent drafts a short, specific email referencing the real mention and making a clear link-add request.
- 4A logic step skips records with no usable contact address.
- 5A Gmail draft is created in your account, addressed to the publisher contact.
- 6The Airtable record is updated to outreach-drafted with a link to the draft for tracking.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect GmailRead, draft, send, label.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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