MARKETING

Publish a Daily Creative-Portfolio Fatigue Digest to Notion

Each morning aggregates fatigue scores across the whole creative library from BigQuery, ranks variants from fresh to exhausted.

CategoryMarketing
EngineSim + Paperclip
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerMorning schedule starts the digest
  • ActionPull per-creative performance from BigQueryGoogle BigQueryBigQuery
  • LogicCompute composite fatigue score and rank library
  • ActionCompose and publish a dated Notion digest pageNotionNotion
  • OutputPost a Slack pointer to the digestSlack

What it does

This workflow gives leadership a single daily view of how the entire creative portfolio is aging. Rather than per-creative alerts, it scores and ranks every active variant on a fresh-to-exhausted scale so you can see the shape of fatigue across the account at a glance.

When to use it

Use it when stakeholders want a stable, shareable record of creative health over time instead of scattered notifications. It is the strategic complement to the tactical pause and refresh workflows.

How it works

A morning schedule starts the digest. The flow pulls per-creative performance from BigQuery and a logic step computes a composite fatigue score blending CTR decay, frequency, and CPA drift, then ranks the library. An agent step composes a structured digest with a top-line summary and a ranked table, which is published as a dated Notion page. A short Slack message links to the page so the team always knows where today's portfolio read lives.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect BigQueryDatasets, queries, schemas.
  2. 2
    Connect NotionPages, databases, comments.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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