MARKETING
Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionQuery last 7 days of mentionsAirtable
- LogicBucket by status and authority tier
- ActionWrite narrative digest summaryOpenAI
- ActionPublish report as Notion pageNotion
- OutputPost digest link to SlackSlack
What it does
This workflow rolls up everything your provenance pipeline did over the past week into one readable report. It summarizes how many new unlinked mentions appeared, the authority mix of their sources, how many turned into outreach, and which opportunities still need attention.
When to use it
Run it weekly when you need a stakeholder-facing recap of brand-mention and backlink activity without manually compiling Airtable views. It is for marketing leads who want a durable, shareable record of earned-link momentum.
How it works
- 1A weekly schedule starts the run.
- 2The workflow queries Airtable for all mention records touched in the trailing seven days.
- 3A logic step buckets them by status and by source-authority tier and computes week-over-week deltas.
- 4An agent writes a concise narrative summary with the standout opportunities and outreach wins.
- 5A new Notion page is created under your reporting database with the tables and summary.
- 6A Slack message posts the digest headline and a link to the full Notion page.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect NotionPages, databases, comments.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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